Use safer skincare to reduce your exposure to toxins
Use your consumer voice with socially and environmentally conscious choices.
Look Good. Feel Good. Do Good.
As a woman with years of experience dealing with autoimmune disease, thyroid issues, and heavy metal toxicity, I know and believe in the value of removing toxins from what I put into and onto my body.
As a Board Certified public and environmental health professional with a specialty in wildlife health and toxicology, I am concerned with the lack of education and regulation surrounding the vast amount of chemicals and toxins on the market and in many of the products we use today. Many of these harmful ingredients compromise our health, and eventually end up in terrestrial and marine ecosystems, contributing to the current global ecological crisis.
Virtually everyone has a personal care routine of some sort, and with this comes the opportunity to influence the beauty and personal care industry through our product choices. The environmental impact of this industry in the U.S. alone is substantial, generating approximately 84 billion dollars of revenue in 2016.
I have made the commitment to better beauty, and am sharing the movement for safer and more environmentally conscious skin care. I want to help you integrate your beauty routine into a lifestyle that is more beneficial for your health as well as that of the planet. Working with and using environmentally responsible brands will help you make small changes in your everyday habits that in turn will help to make a big impact on the natural world.
For over two decades I have devoted my life to protecting wildlife and wild spaces. I have spent the last several years focusing on conservation and wildlife charity work, and am now also working to empower others to have an impact socially, economically, and most of all environmentally. So what does beauty have to do with saving the environment, restoring healthy ecosystems, and preserving wildlife? And why should you consider switching at least a few of your current beauty and personal care products to Beautycounter?
- Beautycounter is a Certified B Corporation. The B stands for Benefit, and it means that, unlike the traditional corporate structure, they have a balanced consideration of people, the planet, and profits integrated into their mission. They use the power of business to help solve social and environmental problems by voluntarily meeting standards of transparency, accountability, and performance.
- They employ a rigorous ingredient selection process that includes the intentional banning of approximately 1,500 harmful or questionable ingredients (most of which are banned in the European Union, but not in the United States), and the screening of potential ingredients for information on specific hazards like cancer, developmental toxicity, hormone disruption, and infertility.
- Source ingredients responsibly, choosing the best organic, natural, sustainable, and synthetic ingredients (natural ingredients are not always safe, and synthetic ingredients are not necessarily harmful)
- In May 2016, Beautycounter received the highest score in the Chemical Footprint Project’s inaugural
survey (which utilizes metrics similar to carbon footprinting), demonstrating to companies worldwide that it is possible to grow a business while using safer formulas.
- Beautycounter is also a Founding Member of the Environmental Working Group (EWG) Verified™ program. To be verified, products cannot contain ingredients with health, ecotoxicity and/or contamination concerns, and must follow the European Union’s requirements for labeling fragrance allergens.
- Beautycounter is aligned with the One Health philosophy, that promotes the understanding that the health of people, wildlife, and the ecosystems in which they live are inextricably linked. They develop products with sustainability in mind. Their goal is to promote long-term solutions by limiting negative impact on the environment, or reducing their ecological footprint.
- Ingredients are sourced with a priority placed on organic farming practices, including a reduction or elimination of pesticide use and the sourcing of Non-GMO plants.
- Packaging is selected based on the Life Cycle Assessment (LCA) process, which allows a comparison of packaging choices based on factors such as material safety, recyclability, and carbon footprint. Multiple criteria including water and energy consumption, greenhouse gas emissions, water toxicity, eutrophication potential, and impact on biotic resources are all considered during the selection process. Additionally, the vast majority of their product packaging, including all of the secondary packaging and shipping materials, is recyclable in many communities in North America. 100% of all paper packaging is Forest Stewardship Council (FSC)-certified, meaning that the products have been sourced in an eco-friendly, socially responsible, and economically viable manner.
- Beautycounter is committed to neutralizing their carbon footprint by following the guidelines of the California Green Business Program, with the goal of becoming a certified business by the end of 2017. The headquarters office recycles, composts all food waste, uses reusable dishes, and has eliminated single-use water bottles by installing two water filtration machines.
- In partnership with the non-profit CarbonFund.org, Beautycounter purchased the equivalent of 133 metric tons of CO2 emission in carbon offsets to match 100% of their 2015 business air travel. These
carbon offsets support small and medium scale reforestation projects throughout the U.S. In total, the projects have worked with hundreds of landowners throughout the US—including Texas, Illinois, and Michigan—to sequester over 500,000 metric tons of carbon dioxide emissions. They also purchased 55 Renewable Energy Certificates to match 100% of our 2015 headquarters energy consumption. The certificates support the development of clean renewable energy.
- Beautycounter partnered with the Bonneville Environmental Foundation (BEF) to work on offsetting their water footprint. They purchased 182 Water Restoration Certificates, thereby offsetting 120% of our 2015 office water usage. In doing so, they restored 182,000 gallons of water to critically dewatered streams. Their Water Restoration Credits supported the Colorado Delta Base Flow Project. The Colorado River Delta, one of North America’s great desert ecosystems, at one time provided millions of acres of freshwater and wetland habitat to hundreds of fish and wildlife species. BEF, working with Pronatura Noroeste, the Colorado River Delta Water Trust, and National Geographic, supports a series of base flow restoration projects that restore over a billion gallons of water during the dry summer months to help native vegetation and habitation throughout the delta.
- In less than four years, Beautycounter has made a significant impact in Washington, D.C., advocating for more health-protective legislation. To date, over 500 meetings, 3,500 calls, and 80,000 emails
by Beautycounter have urged members of Congress and Parliament to pass laws to better regulate the industry.
- To date, Beautycounter has donated over $500,000 to a number of nonprofit organizations that benefit public health, scientific research, women’s empowerment, and cancer prevention.
That’s an impressive resume, if you ask me! I would love for you to join me in switching out at least one or two of your current products to Beautycounter, and see, feel, and believe in the difference it makes!
Look Good. Feel Good. Do Good.
If you have questions about the best way for you to get started, contact me.
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